Hello, I’m Danielle, an operations leader and commercial strategist with over 15 years’ experience helping software and service businesses scale. My career has been built on turning complexity into clarity, whether that’s designing customer retention strategies, building high-performing teams, or creating operational systems that unlock growth.

I’ve led cross-functional teams across sales, customer success, and operations, and have worked with global partners to expand market presence. Along the way, I’ve helped companies grow ARR, cut churn, win industry awards, and create the conditions where both customers and employees thrive.

I believe the foundation of long-term growth is a customer-first approach, supported by robust systems, processes, and meaningful measurement. By embedding customer journey mapping, proactive service strategies, and continuous improvement loops, I help businesses keep a finger on the pulse, identifying trends early and adapting quickly. My work focuses on planning execution carefully, identifying risks, and optimising people, tools, and costs to deliver smarter, more sustainable outcomes.

Now, I’m passionate about bringing that expertise to New Zealand’s small and growing businesses. My mission is simple:

• Help Kiwi founders grow with confidence by building scalable operations.

• Create jobs and opportunities through sustainable business growth.

• Put New Zealand back on the map as a place where innovative companies thrive.

I believe founders should be free to focus on vision and strategy while I partner with them to build the operational backbone that makes growth possible.